Criteo’s First-Party Media Network
Criteo Singapore Pte. Ltd
Criteo’s First-Party Media Network
Criteo Singapore Pte. Ltd
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Criteo’s First-Party Media Network is a solution that enables
marketers and media owners connect, enrich, and activate
their first-party data using privacy-by-design measures.
Marketers and media owners contribute their own first-party
data because of the ‘give-to-get’ value exchange. The firstparty
data contributed by more and more participants creates
a virtuous first-party data cycle, exponentially increasing
the value exchange. By sharing their first-party data, they
can connect it to a huge network of high-quality first-party
data, achieving addressable audience reach, personalising
marketing messaging at scale, and driving improved and
measurable marketing and monetisation outcomes.
First-Party Media Network connects demand (marketers) and
supply (media owners) with cross-domain identifiers, ensuring
marketers can run addressable marketing campaigns and
media owners can effectively monetise their users. It unlocks
best-in-class machine learning and artificial intelligence
capabilities which utilize first-party data to help marketers and
media owners drive outcomes. Privacy Mesh is a privacy-bydesign
method to ingest first-party data, defining provenance,
purpose, and governing usage, storage and auditing for any
data contributed to the First-Party Media Network. It also
delivers richer experiences to consumers across the open web
by leveraging first-party data.
Highlights
- Privacy Mesh ensures that no data from either the demand or supply side can be sold, leaked or re-identified. Privacyby- design measures are in-line with the standards set by regulatory authorities globally and enable marketers and media owners to have confidence over how their data is used, when it’s used, and how often it’s updated.
- A network of over 20,000 marketers, thousands of publishers, and 100+ top retailers, puts us in a unique position to operate data on our client’s behalf to help drive superior outcomes for marketers and media owners on the open internet.
- Commerce insights from 650 million daily active users enables Criteo engines to learn what brands, ad formats, products, and content resonates best with each individual user.
- Helps enable marketers and media owners to drive a substantial portion of the $40bn in commerce outcomes we drive annually across the globe.
- Network of data that sees $900bn in full ecommerce sales, 3x that of Amazon.
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Back to Hall of Fame
Criteo’s First-Party Media Network is a solution that enables
marketers and media owners connect, enrich, and activate
their first-party data using privacy-by-design measures.
Marketers and media owners contribute their own first-party
data because of the ‘give-to-get’ value exchange. The firstparty
data contributed by more and more participants creates
a virtuous first-party data cycle, exponentially increasing
the value exchange. By sharing their first-party data, they
can connect it to a huge network of high-quality first-party
data, achieving addressable audience reach, personalising
marketing messaging at scale, and driving improved and
measurable marketing and monetisation outcomes.
First-Party Media Network connects demand (marketers) and
supply (media owners) with cross-domain identifiers, ensuring
marketers can run addressable marketing campaigns and
media owners can effectively monetise their users. It unlocks
best-in-class machine learning and artificial intelligence
capabilities which utilize first-party data to help marketers and
media owners drive outcomes. Privacy Mesh is a privacy-bydesign
method to ingest first-party data, defining provenance,
purpose, and governing usage, storage and auditing for any
data contributed to the First-Party Media Network. It also
delivers richer experiences to consumers across the open web
by leveraging first-party data.
Highlights
- Privacy Mesh ensures that no data from either the demand or supply side can be sold, leaked or re-identified. Privacyby- design measures are in-line with the standards set by regulatory authorities globally and enable marketers and media owners to have confidence over how their data is used, when it’s used, and how often it’s updated.
- A network of over 20,000 marketers, thousands of publishers, and 100+ top retailers, puts us in a unique position to operate data on our client’s behalf to help drive superior outcomes for marketers and media owners on the open internet.
- Commerce insights from 650 million daily active users enables Criteo engines to learn what brands, ad formats, products, and content resonates best with each individual user.
- Helps enable marketers and media owners to drive a substantial portion of the $40bn in commerce outcomes we drive annually across the globe.
- Network of data that sees $900bn in full ecommerce sales, 3x that of Amazon.