YouGov Direct
YouGov
YouGov Direct
YouGov
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YouGov Direct is a self-service platform
for advertisers, media agencies, and
publishers. It allows you to precisely
target the audience you need, in the
moment you need it, and deliver your
research with exceptional speed.
YouGov Direct offers around 80 profiling
variables offering uniquely granular
hyper-targeting and data for analysis,
all in a self-service platform that gets
you up and running quickly.
YouGov Direct can help you:
- Test ad creative and messaging
- Create instant surveys direct-toconsumer at each iteration
- Assess campaign performance For advertisers and media agencies, YouGov Direct can help you to create fully opt-in and transparent advertising campaigns, target precise audiences with granular and accurate profiling data, and make advertising a two-way dialogue.
For consumers, you can get rewarded through YouGov Direct when organisations use your approved data to target you with advertising. It also monetises your ad experience anonymously with improved privacy.
Overall, YouGov Direct is a fully opt-in and transparent audience platform that can benefit everybody that is involved in marketing and advertising.
"YouGov Direct - A self-service platform built for
advertisers, media agencies and publishers to
target the audience you need"
Highlights
View Website
Highlights
- YouGov Direct is an easy-to-use, selfservice platform built for advertisers, media agencies, and publishers to precisely target the audience they need and deliver the relevant research with exceptional speed.
- As an end-to-end, self-serve platform, clients can register an account, create a survey and publish it - all without having a live conversation with a salesperson or researcher. Credit card payment will also be available too.
- YouGov Direct is equipped to serve traditional research and also goes beyond traditional research by measuring business outcomes. Advertising and message testing, marketing communications and product/service propositions can all be tested in a more robust methodology, which is unique in the market place.
- YouGov Direct processes all consumer data using consent. Consumers permission their data for both research and advertising targeting (in compliance with GDPR and the CCPA), enabling the platform to become an advertising platform in its own right.
View Website
Back to Hall of Fame
YouGov Direct is a self-service platform
for advertisers, media agencies, and
publishers. It allows you to precisely
target the audience you need, in the
moment you need it, and deliver your
research with exceptional speed.
YouGov Direct offers around 80 profiling
variables offering uniquely granular
hyper-targeting and data for analysis,
all in a self-service platform that gets
you up and running quickly.
YouGov Direct can help you:
- Test ad creative and messaging
- Create instant surveys direct-toconsumer at each iteration
- Assess campaign performance For advertisers and media agencies, YouGov Direct can help you to create fully opt-in and transparent advertising campaigns, target precise audiences with granular and accurate profiling data, and make advertising a two-way dialogue.
For consumers, you can get rewarded through YouGov Direct when organisations use your approved data to target you with advertising. It also monetises your ad experience anonymously with improved privacy.
Overall, YouGov Direct is a fully opt-in and transparent audience platform that can benefit everybody that is involved in marketing and advertising.
Highlights
- YouGov Direct is an easy-to-use, selfservice platform built for advertisers, media agencies, and publishers to precisely target the audience they need and deliver the relevant research with exceptional speed.
- As an end-to-end, self-serve platform, clients can register an account, create a survey and publish it - all without having a live conversation with a salesperson or researcher. Credit card payment will also be available too.
- YouGov Direct is equipped to serve traditional research and also goes beyond traditional research by measuring business outcomes. Advertising and message testing, marketing communications and product/service propositions can all be tested in a more robust methodology, which is unique in the market place.
- YouGov Direct processes all consumer data using consent. Consumers permission their data for both research and advertising targeting (in compliance with GDPR and the CCPA), enabling the platform to become an advertising platform in its own right.
"YouGov Direct - A self-service platform built for
advertisers, media agencies and publishers to
target the audience you need"
View Website
View Website