AP THAILAND: INNOVATION FROM EMPATHY CULTURE
AP (Thailand) Public Company Limited
AP THAILAND: INNOVATION FROM EMPATHY CULTURE
AP (Thailand) Public Company Limited
Back to Hall of Fame
As one of Thailand’s leading
real estate developers, AP
Thailand Public Company
Limited has been committed
to delivering new innovations
to ensure good quality of life
for all. To build on the culture
that allow and support AP
people to keep on coming
up with new innovations, the
company have partnered
with global executive and
professional education
leader Stanford Center for
Professional Development to
integrate Design Thinking into
the core of the company’s
corporate thinking as
called ‘Empathy Design’,
a philosophy shared by all
members of the organisation
order to gain insights into
unmet needs and customer
pain points. This plays an
important role in stimulating
new creative thinking power
and innovation as well as
in-depth understanding of
customer needs, leading to
the signature difference that
sets AP’s product and service
innovation design apart.
AP’s policy in support of
Innovation Culture is evident
at every level, from Business
Direction to individual level,
and has the cooperation of
both internal parties and
external partners. Also, this
has elevated AP’s customers’
quality of life in a variety of
ways, increasing not only
comfort and convenience but
also their confidence in living
security, enhancing residents’
experiences and feelings
and leading to a good living
ecosystem encompassing all
stages of life, for both today
and tomorrow.
Highlights
- AP Thailand in partnership with Standford Center for Professional development to develop the principle of thinking that form the culture to support and enable all employees to be ready to produce new innovations and reinforce Innovative Culture at the individual level.
- Empathy Design is a philosophy shared by all members of AP’s organisation and also the essence of their DNA.
- Empathy Design has adopted and immersed in everywhere from designs, the function to the whole ecosystem for living like One Click New Home; A fully integrated online property sales platform, Smart World; all-in-one application spanning every facet of living on an AP property and BC Service Integrated Platform; offering integrated consultation and services to those looking to buy, sell or rent properties.
- The new work functions have been setting up in supporting the Empathy Design Culture that are Innovation Program; A special program allows employees from different departments to join forces to design new product and service innovations and Innovation Team; members of the new generation who are interested in creating innovations for living.
- With a strong Empathy Design culture, AP has grown considerably amidst global changes, leaping to an all-time high of 46.130 billion baht in 2020, a 40% rise from the previous year despite the Covid-19 pandemic.
View Website
Back to Hall of Fame
As one of Thailand’s leading
real estate developers, AP
Thailand Public Company
Limited has been committed
to delivering new innovations
to ensure good quality of life
for all. To build on the culture
that allow and support AP
people to keep on coming
up with new innovations, the
company have partnered
with global executive and
professional education
leader Stanford Center for
Professional Development to
integrate Design Thinking into
the core of the company’s
corporate thinking as
called ‘Empathy Design’,
a philosophy shared by all
members of the organisation
order to gain insights into
unmet needs and customer
pain points. This plays an
important role in stimulating
new creative thinking power
and innovation as well as
in-depth understanding of
customer needs, leading to
the signature difference that
sets AP’s product and service
innovation design apart.
AP’s policy in support of
Innovation Culture is evident
at every level, from Business
Direction to individual level,
and has the cooperation of
both internal parties and
external partners. Also, this
has elevated AP’s customers’
quality of life in a variety of
ways, increasing not only
comfort and convenience but
also their confidence in living
security, enhancing residents’
experiences and feelings
and leading to a good living
ecosystem encompassing all
stages of life, for both today
and tomorrow.
Highlights
- AP Thailand in partnership with Standford Center for Professional development to develop the principle of thinking that form the culture to support and enable all employees to be ready to produce new innovations and reinforce Innovative Culture at the individual level.
- Empathy Design is a philosophy shared by all members of AP’s organisation and also the essence of their DNA.
- Empathy Design has adopted and immersed in everywhere from designs, the function to the whole ecosystem for living like One Click New Home; A fully integrated online property sales platform, Smart World; all-in-one application spanning every facet of living on an AP property and BC Service Integrated Platform; offering integrated consultation and services to those looking to buy, sell or rent properties.
- The new work functions have been setting up in supporting the Empathy Design Culture that are Innovation Program; A special program allows employees from different departments to join forces to design new product and service innovations and Innovation Team; members of the new generation who are interested in creating innovations for living.
- With a strong Empathy Design culture, AP has grown considerably amidst global changes, leaping to an all-time high of 46.130 billion baht in 2020, a 40% rise from the previous year despite the Covid-19 pandemic.