Brand Innovation in Fintech, The Digital Transformation of Cathay
Cathay Financial Holdings Co., Ltd.
Brand Innovation in Fintech, The Digital Transformation of Cathay
Cathay Financial Holdings Co., Ltd.
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Cathay Financial Holding Co., Ltd. (hereinafter “Cathay FHC”) was
established on December 31, 2001. The subsidiaries of Cathay FHC
include Cathay Life Insurance, Cathay United Bank, Cathay Century
Insurance, Cathay Securities, Cathay Securities Investment Trust,
and Cathay Venture Inc.
As a leading financial institution in Taiwan, Cathay FHC continues
to remain committed to driving its digital transformation based
on the three pillars of Digital, Data, Technology, and the spirit of
“What if We Could”. The company aims to become a “technology
company that provides financial services”.
The company’s communication strategy is to create and align
multiple external communication approaches with internal
employee coherence. Through these dedications and efforts,
Cathay FHC has successfully established a crucial brand attribute
- innovation, in its day-to-day activities.
Cathay FHC will continue to focus on technology innovation
and corporate sustainability, to utilize our core competencies in
financial services, creating unique competitive advantages and
providing excellent customer experiences.
Highlights
- A communication strategy that creates and aligns multiple external communication approaches with internal employee coherence
- Successfully established a crucial brand attribute - innovation, into its day-to-day activities
- Creation of unique competitive advantages and providing excellent customer experiences
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Back to Hall of Fame
Cathay Financial Holding Co., Ltd. (hereinafter “Cathay FHC”) was
established on December 31, 2001. The subsidiaries of Cathay FHC
include Cathay Life Insurance, Cathay United Bank, Cathay Century
Insurance, Cathay Securities, Cathay Securities Investment Trust,
and Cathay Venture Inc.
As a leading financial institution in Taiwan, Cathay FHC continues
to remain committed to driving its digital transformation based
on the three pillars of Digital, Data, Technology, and the spirit of
“What if We Could”. The company aims to become a “technology
company that provides financial services”.
The company’s communication strategy is to create and align
multiple external communication approaches with internal
employee coherence. Through these dedications and efforts,
Cathay FHC has successfully established a crucial brand attribute
- innovation, in its day-to-day activities.
Cathay FHC will continue to focus on technology innovation
and corporate sustainability, to utilize our core competencies in
financial services, creating unique competitive advantages and
providing excellent customer experiences.
Highlights
- A communication strategy that creates and aligns multiple external communication approaches with internal employee coherence
- Successfully established a crucial brand attribute - innovation, into its day-to-day activities
- Creation of unique competitive advantages and providing excellent customer experiences