BEVERAGE INNOVATION

BEVERAGE INNOVATION

FREDLEY GROUP OF COMPANIES

BEVERAGE INNOVATION

FREDLEY GROUP OF COMPANIES

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The Fredley Group of Companies (Fredley Group) is a Philippinebased master franchise collection that houses 9 strong brands including its flagship brand Macao Imperial Tea, Nabe Japanese Izakaya and Hot Pot, and many others.

Macao Imperial Tea made significant innovations before and after the emergence of the pandemic. To give a sense of normalcy, they offered a free upsize to its “monster size,” equivalent to 1 liter of its best-selling Cheesecake and Pearl Milk Tea, contributing to a 300% sales growth.

Continuing with its innovations even during the onset of COVID-19 and with various health concerns arising, it then changed its milk tea base to malunggay with immune system-boosting benefits, being among the first to release a health benefits-focused drink in the country.

Macao Imperial Tea later released its biggest offer yet: the Partea Gallon. Each Partea gallon contained 8 liters of milk tea serving 8-10 persons with purchasable additional toppings on separate pouches.

Lastly, Macao Imperial Tea also partnered with We Bear Bears for the holiday season. The Praline Series, which is a new series of beverages with special sugar and culinary nuts, came in the cutest limited edition We Bear Bear cups and sold over 200,000 cups in December 2021.

FREDLEY 1
FREDLEY 2

Highlights

  • Has a strong innovative drive not only for business but also to serve underrepresented consumers.
  • Helps local businesses grow and build awareness through collaboration.
  • Has a unique and fun line of products not only for adults but also for children.

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Back to Hall of Fame

The Fredley Group of Companies (Fredley Group) is a Philippinebased master franchise collection that houses 9 strong brands including its flagship brand Macao Imperial Tea, Nabe Japanese Izakaya and Hot Pot, and many others.

Macao Imperial Tea made significant innovations before and after the emergence of the pandemic. To give a sense of normalcy, they offered a free upsize to its “monster size,” equivalent to 1 liter of its best-selling Cheesecake and Pearl Milk Tea, contributing to a 300% sales growth.

Continuing with its innovations even during the onset of COVID-19 and with various health concerns arising, it then changed its milk tea base to malunggay with immune system-boosting benefits, being among the first to release a health benefits-focused drink in the country.

Macao Imperial Tea later released its biggest offer yet: the Partea Gallon. Each Partea gallon contained 8 liters of milk tea serving 8-10 persons with purchasable additional toppings on separate pouches.

Lastly, Macao Imperial Tea also partnered with We Bear Bears for the holiday season. The Praline Series, which is a new series of beverages with special sugar and culinary nuts, came in the cutest limited edition We Bear Bear cups and sold over 200,000 cups in December 2021.

FREDLEY 1
FREDLEY 2

Highlights


  • Has a strong innovative drive not only for business but also to serve underrepresented consumers.
  • Helps local businesses grow and build awareness through collaboration.
  • Has a unique and fun line of products not only for adults but also for children.