The Fredley Group of Companies (Fredley Group) is a Philippinebased
master franchise collection that houses 9 strong brands
including its flagship brand Macao Imperial Tea, Nabe Japanese
Izakaya and Hot Pot, and many others.
Macao Imperial Tea made significant innovations before and after
the emergence of the pandemic. To give a sense of normalcy, they
offered a free upsize to its “monster size,” equivalent to 1 liter of its
best-selling Cheesecake and Pearl Milk Tea, contributing to a 300%
sales growth.
Continuing with its innovations even during the onset of COVID-19
and with various health concerns arising, it then changed its milk
tea base to malunggay with immune system-boosting benefits,
being among the first to release a health benefits-focused drink
in the country.
Macao Imperial Tea later released its biggest offer yet: the Partea
Gallon. Each Partea gallon contained 8 liters of milk tea serving
8-10 persons with purchasable additional toppings on separate
pouches.
Lastly, Macao Imperial Tea also partnered with We Bear Bears
for the holiday season. The Praline Series, which is a new series of
beverages with special sugar and culinary nuts, came in the cutest
limited edition We Bear Bear cups and sold over 200,000 cups in
December 2021.
The Fredley Group of Companies (Fredley Group) is a Philippinebased
master franchise collection that houses 9 strong brands
including its flagship brand Macao Imperial Tea, Nabe Japanese
Izakaya and Hot Pot, and many others.
Macao Imperial Tea made significant innovations before and after
the emergence of the pandemic. To give a sense of normalcy, they
offered a free upsize to its “monster size,” equivalent to 1 liter of its
best-selling Cheesecake and Pearl Milk Tea, contributing to a 300%
sales growth.
Continuing with its innovations even during the onset of COVID-19
and with various health concerns arising, it then changed its milk
tea base to malunggay with immune system-boosting benefits,
being among the first to release a health benefits-focused drink
in the country.
Macao Imperial Tea later released its biggest offer yet: the Partea
Gallon. Each Partea gallon contained 8 liters of milk tea serving
8-10 persons with purchasable additional toppings on separate
pouches.
Lastly, Macao Imperial Tea also partnered with We Bear Bears
for the holiday season. The Praline Series, which is a new series of
beverages with special sugar and culinary nuts, came in the cutest
limited edition We Bear Bear cups and sold over 200,000 cups in
December 2021.
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