As the largest shopping mall in northern Taiwan,
Far Eastern Big City has been launching digital
transformation since 2017, laying a good foundation
for its digital revolution and setting a benchmark
for the retail industry. The transformation path
starts with digitizing all business data, imposing
automatic operation and maintenance process
management by adopting BPM (Business Process
Management) system, and building a BI(Big Data)
analytics platform to give continuous improvement
on all digital applications and processes.
With a comprehensive collection of consumer
service needs and spending data, Big City
carefully and intelligently uses the data to
predict consumption patterns and operational
scheduling for business processes. To provide
a more convenient and innovative experience,
Big City continuously optimizes its App services
to incorporate automatic mobile payment and
invoices, VIP car parking registration, and others,
making services digitally available in the palm of
consumers.
In the near future, Big City will further integrate
digital services and introduce exclusive brands
for e-commerce, to build a true OMO consumer
shopping experience. The Big City App has more
than 230,000 members and more than 18 million
active click rates.
As the largest shopping mall in northern Taiwan,
Far Eastern Big City has been launching digital
transformation since 2017, laying a good foundation
for its digital revolution and setting a benchmark
for the retail industry. The transformation path
starts with digitizing all business data, imposing
automatic operation and maintenance process
management by adopting BPM (Business Process
Management) system, and building a BI(Big Data)
analytics platform to give continuous improvement
on all digital applications and processes.
With a comprehensive collection of consumer
service needs and spending data, Big City
carefully and intelligently uses the data to
predict consumption patterns and operational
scheduling for business processes. To provide
a more convenient and innovative experience,
Big City continuously optimizes its App services
to incorporate automatic mobile payment and
invoices, VIP car parking registration, and others,
making services digitally available in the palm of
consumers.
In the near future, Big City will further integrate
digital services and introduce exclusive brands
for e-commerce, to build a true OMO consumer
shopping experience. The Big City App has more
than 230,000 members and more than 18 million
active click rates.
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