Daebak Ghost Pepper Instant Noodle

Daebak Ghost Pepper Instant Noodle

Shinsegae Mamee Sdn Bhd

Daebak Ghost Pepper Instant Noodle

Shinsegae Mamee Sdn Bhd

Back to Hall of Fame


To make Shinsegae Mamee noodles stand out amongst our competitors and be the talk of the town among millennials by introducing the spiciest instant noodles in South East Asia. The sauce of the noodles are made from one of the spiciest peppers in the world, Ghost Pepper. The noodles are black in colour to visually mask the spiciness of the noodles and to strike fear into the hearts of consumers. Consumers are then challenged to consume the entire cup of noodles without drinking any beverage.

“#CanOrNotChallenge.”


Highlights
Using black noodles with no artificial Colouring

Made with one of the spiciest pepper in the world – Ghost Pepper

Ghost Pepper and Scoville Units as measurement of spiciness

Spiciest Noodles in South East Asia yet Tasty

Challenge worthy – potential for virality

Instagram worthy
View Website
Back to Hall of Fame


To make Shinsegae Mamee noodles stand out amongst our competitors and be the talk of the town among millennials by introducing the spiciest instant noodles in South East Asia. The sauce of the noodles are made from one of the spiciest peppers in the world, Ghost Pepper. The noodles are black in colour to visually mask the spiciness of the noodles and to strike fear into the hearts of consumers. Consumers are then challenged to consume the entire cup of noodles without drinking any beverage.


Highlights
Using black noodles with no artificial Colouring

Made with one of the spiciest pepper in the world – Ghost Pepper

Ghost Pepper and Scoville Units as measurement of spiciness

Spiciest Noodles in South East Asia yet Tasty

Challenge worthy – potential for virality

Instagram worthy
“#CanOrNotChallenge.”


View Website