Dual-Track Innovative AI Services “Xiaoxin”

Dual-Track Innovative AI Services "Xiaoxin"

Shin Kong Life Insurance Co., Ltd.

Dual-Track Innovative AI Services "Xiaoxin"

Shin Kong Life Insurance Co., Ltd.

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Shin Kong Life Insurance Co., Ltd. is a leader in the insurance industry. In 2017, it became the first insurance company in Taiwan to introduce its AI-powered customer service robot “Xiaoxin”. In 2020, Shin Kong Life Insurance Co., Ltd. still continues to optimize the service and create a new user interface of this innovation. It was later upgraded to the "Xiaoxin 2.0" model which pioneers dual track services, employing both methods to deliver better service quality to customers.

Using the dual track service experience, Shin Kong Life Insurance Co., Ltd. is willing to invest a more capital into creating extra enjoyment for its customers and colleagues in the business. This extra effort is meant to be heartwarming and touching, allowing the company "to maintain its warmest competitive edge”. This is also what makes “Xiaoxin” unique and innovative.

The core value of the brand lies in providing customers with experiences that are just right, creating value through service. Shin Kong Life Insurance Co., Ltd. upholds forward thinking perspectives and intelligent professionalism, offering the heartfelt service of "Smart Xiaoxin Treating Customers like Family".

"Online convenient services in a customer-centric base."

Highlights
  • By implementing the "AI Training Center" in conjunction with a comprehensive "Training and Analysis Tool," the effectiveness of training is enhanced. “Xiaoxin” also includes the development “A Smart Customer Service Quality Inspection Process” to achieve a more comprehensive quality assessment. Through a series of inhouse developments, the company has effectively achieved the operational efficiency of "AI managing AI"
  • Creating a unique vitality for the brand, shaping Xiaoxin with a distinctive human touch, and bridging the emotional distance with users. This extends to the UI/UX design of the overall customer experience process. Our attitude is not just a slogan, but a deeply ingrained heartfelt service

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Back to Hall of Fame


Shin Kong Life Insurance Co., Ltd. is a leader in the insurance industry. In 2017, it became the first insurance company in Taiwan to introduce its AI-powered customer service robot “Xiaoxin”. In 2020, Shin Kong Life Insurance Co., Ltd. still continues to optimize the service and create a new user interface of this innovation. It was later upgraded to the "Xiaoxin 2.0" model which pioneers dual track services, employing both methods to deliver better service quality to customers.

Using the dual track service experience, Shin Kong Life Insurance Co., Ltd. is willing to invest a more capital into creating extra enjoyment for its customers and colleagues in the business. This extra effort is meant to be heartwarming and touching, allowing the company "to maintain its warmest competitive edge”. This is also what makes “Xiaoxin” unique and innovative.

The core value of the brand lies in providing customers with experiences that are just right, creating value through service. Shin Kong Life Insurance Co., Ltd. upholds forward thinking perspectives and intelligent professionalism, offering the heartfelt service of "Smart Xiaoxin Treating Customers like Family".


Highlights
  • By implementing the "AI Training Center" in conjunction with a comprehensive "Training and Analysis Tool," the effectiveness of training is enhanced. “Xiaoxin” also includes the development “A Smart Customer Service Quality Inspection Process” to achieve a more comprehensive quality assessment. Through a series of inhouse developments, the company has effectively achieved the operational efficiency of "AI managing AI"
  • Creating a unique vitality for the brand, shaping Xiaoxin with a distinctive human touch, and bridging the emotional distance with users. This extends to the UI/UX design of the overall customer experience process. Our attitude is not just a slogan, but a deeply ingrained heartfelt service
"Online convenient services in a customer-centric base."

View Website