ING-MA, Dengue Virtual Human
Takeda Thailand, LTD.
ING-MA, Dengue Virtual Human
Takeda Thailand, LTD.
Back to Hall of Fame
Takeda Thailand, in partnership with 10 public
health organizations, entered into the “Dengue-zero
Memorandum of Understanding” which is a 5-year
roadmap to reduce the burden of Dengue. The
company believes that raising disease awareness
through community participation is one of the key
strategies to drive call for action on Dengue control
and prevention.
Ing-ma, a virtual human who is the culmination of
data from 1,237,467 people who suffered from
Dengue in Thailand in the past 15 years was first
introduced publicly as an eye-stopping icon for
Dengue threat alerts. Her appearance was also
determined by the average age of the patients,
which were mostly school-aged children who are the
most impacted group.
Ing-ma made its world debut on June 15th this year
in commemoration of ASEAN Dengue Day through
a series of video clips. She exists to reinforce that
Dengue doesn’t discriminate and it can affect
anyone.
In the dynamic healthcare landscape, awareness
alone is not enough to fully reduce the Dengue
burden. Thus, innovation will play a vital role to
support the company in discovering new possibilities
for Dengue control and prevention.
Highlights
- Ing-ma is a partnership campaign between Department of Disease Control, Ministry of Public Health, Bangkok Metropolitan Administration, and Takeda Thailand under the Denguezero Memorandum of Understanding.
- Ing-ma is a one-of-a-kind virtual human who is the culmination of data from 1,237,467 people who suffered from Dengue in Thailand in the past 15 years.
- Since she made her debut in June 2022, her story received more than 35 million views, while over 100 leading publications locally and internationally made Ing-ma known as a warning sign of the Dengue threat.
View Website
Back to Hall of Fame
Takeda Thailand, in partnership with 10 public
health organizations, entered into the “Dengue-zero
Memorandum of Understanding” which is a 5-year
roadmap to reduce the burden of Dengue. The
company believes that raising disease awareness
through community participation is one of the key
strategies to drive call for action on Dengue control
and prevention.
Ing-ma, a virtual human who is the culmination of
data from 1,237,467 people who suffered from
Dengue in Thailand in the past 15 years was first
introduced publicly as an eye-stopping icon for
Dengue threat alerts. Her appearance was also
determined by the average age of the patients,
which were mostly school-aged children who are the
most impacted group.
Ing-ma made its world debut on June 15th this year
in commemoration of ASEAN Dengue Day through
a series of video clips. She exists to reinforce that
Dengue doesn’t discriminate and it can affect
anyone.
In the dynamic healthcare landscape, awareness
alone is not enough to fully reduce the Dengue
burden. Thus, innovation will play a vital role to
support the company in discovering new possibilities
for Dengue control and prevention.
Highlights
- Ing-ma is a partnership campaign between Department of Disease Control, Ministry of Public Health, Bangkok Metropolitan Administration, and Takeda Thailand under the Denguezero Memorandum of Understanding.
- Ing-ma is a one-of-a-kind virtual human who is the culmination of data from 1,237,467 people who suffered from Dengue in Thailand in the past 15 years.
- Since she made her debut in June 2022, her story received more than 35 million views, while over 100 leading publications locally and internationally made Ing-ma known as a warning sign of the Dengue threat.
View Website