K11 Retail Digitalisation Strategy
K11 Concepts Limited
K11 Retail Digitalisation Strategy
K11 Concepts Limited
Back to Hall of Fame
As a pioneer of the unique culturalretail
concept that brings together Art •
People • Nature, K11’s aim is to create a
diversified customer-centric ecosystem
which enriches consumers’ daily lives
through the power of creativity, culture
and innovation, creating shared value
(CSV) with all stakeholders in their
vibrant community.
Embracing the mission of building a
creative community with sustainability
vision in mind, and leveraging technology
to bring on a journey of imagination, the
Company quickly moved to the growth
zone and adopted to the challenges
brought by COVID-19 by pioneering an
all-round digital customer experience on
the WeChat miniprogramme “K11 GO”.
By implementing digitalisaion strategies,
K11 is transforming the role of the
physical retail business, breaking the
boundaries between the online and
offline experiences, and creating shared
value for their tenants and members.
Highlights
As cultural-retail incubator, K11 capitalises on their innovations to build sustainable communities and benefit the society at large. The Company always strive to go above and beyond to reshape the future of retail, art and culture.
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Back to Hall of Fame
As a pioneer of the unique culturalretail
concept that brings together Art •
People • Nature, K11’s aim is to create a
diversified customer-centric ecosystem
which enriches consumers’ daily lives
through the power of creativity, culture
and innovation, creating shared value
(CSV) with all stakeholders in their
vibrant community.
Embracing the mission of building a
creative community with sustainability
vision in mind, and leveraging technology
to bring on a journey of imagination, the
Company quickly moved to the growth
zone and adopted to the challenges
brought by COVID-19 by pioneering an
all-round digital customer experience on
the WeChat miniprogramme “K11 GO”.
By implementing digitalisaion strategies,
K11 is transforming the role of the
physical retail business, breaking the
boundaries between the online and
offline experiences, and creating shared
value for their tenants and members.
View Website