Mapping of Social Innovations for Sustainable Tourism
CTG Brasil
Mapping of Social Innovations for Sustainable Tourism
CTG Brasil
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CTG Brasil, one of the global
leaders in clean energy with
‘We innovate to transform’
as part of their corporate
culture and values believes
that projects focused on
social innovation will be a
good catalyst to involve
employees and further spread
CTG Brasil’s culture. The
company’s commitment to
100% renewable, sustainability
is a fundamental part of
their strategy. It guides their
decisions and relationships,
especially with communities
that live nearby regions where
they operate. CTG Brasil has a
history of actively participating
in the local development and
has several initiatives for
health promotion, education,
environment, and income
generation in the surroundings
of its reservoirs.
In 2020, tourism in Brazil was
affected by the pandemic
with estimation loss of USD11
billion in the tourism industry.
CTG Brasil has then developed
a project with Ashoka Brasil
- Trailing Transformation
- Social Innovations for
Sustainable Tourism. The two
main goals if the project: 1) The
creation of an online challenge
to identify innovative projects,
followed by a process of
acceleration for these
initiatives; 2) Elaboration of
the first qualitative mapping
of sustainable tourism in
Brazil.
This project has assisted in
the engagement of two key
stakeholders for the company:
the communities, which were
able to participate in the
challenge and our employees,
who were actively involved in
the process of evaluating and
choosing the winners. A total
of 37 CTG Brasil employees
participated in this project
(comprehending several
areas and positions), including
workshops regarding
sustainability in tourism and
the challenge methodology.
They were also exposed to the
importance of innovation to
solve social and environmental
issues.
Highlights
- Sustainable tourism project was developed in partnership with Ashoka, an NGO which conducted the entire challenge process, according to the international methodology “Everyone a Changemaker” developed by them. This methodology involves co-creation active participation of employees, participants, and Ashoka’s Fellows throughout the entire process.
- A nationwide interview with 19 experienced entrepreneurs from touristic sector, presented Brazilian patterns regarding systemic hindrances and guiding principles. With this study, it was systematised an innovative matrix that points out several opportunities for the growth of sustainable tourism.
- The challenge did not only promoted competition among projects but created a collaborative environment in which participants could get in touch with their peers and openly exchange knowledge and experiences.
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Back to Hall of Fame
CTG Brasil, one of the global
leaders in clean energy with
‘We innovate to transform’
as part of their corporate
culture and values believes
that projects focused on
social innovation will be a
good catalyst to involve
employees and further spread
CTG Brasil’s culture. The
company’s commitment to
100% renewable, sustainability
is a fundamental part of
their strategy. It guides their
decisions and relationships,
especially with communities
that live nearby regions where
they operate. CTG Brasil has a
history of actively participating
in the local development and
has several initiatives for
health promotion, education,
environment, and income
generation in the surroundings
of its reservoirs.
In 2020, tourism in Brazil was
affected by the pandemic
with estimation loss of USD11
billion in the tourism industry.
CTG Brasil has then developed
a project with Ashoka Brasil
- Trailing Transformation
- Social Innovations for
Sustainable Tourism. The two
main goals if the project: 1) The
creation of an online challenge
to identify innovative projects,
followed by a process of
acceleration for these
initiatives; 2) Elaboration of
the first qualitative mapping
of sustainable tourism in
Brazil.
This project has assisted in
the engagement of two key
stakeholders for the company:
the communities, which were
able to participate in the
challenge and our employees,
who were actively involved in
the process of evaluating and
choosing the winners. A total
of 37 CTG Brasil employees
participated in this project
(comprehending several
areas and positions), including
workshops regarding
sustainability in tourism and
the challenge methodology.
They were also exposed to the
importance of innovation to
solve social and environmental
issues.
Highlights
- Sustainable tourism project was developed in partnership with Ashoka, an NGO which conducted the entire challenge process, according to the international methodology “Everyone a Changemaker” developed by them. This methodology involves co-creation active participation of employees, participants, and Ashoka’s Fellows throughout the entire process.
- A nationwide interview with 19 experienced entrepreneurs from touristic sector, presented Brazilian patterns regarding systemic hindrances and guiding principles. With this study, it was systematised an innovative matrix that points out several opportunities for the growth of sustainable tourism.
- The challenge did not only promoted competition among projects but created a collaborative environment in which participants could get in touch with their peers and openly exchange knowledge and experiences.