Krungthai Bank PCL, a government-majority-owned
commercial bank in Thailand and a leader in digital
banking, introduced ONE Krungthai, a mobile app
connecting employees to the bank anytime and
anywhere. Designed to be the ‘workplace in your
hands,’ ONE Krungthai was developed around 5
core functions: communication, human resources
management, personal improvement, engagement,
and daily work tools.
With these handy features, ONE Krungthai is used by
Krungthai employees on a daily basis. It is also used to
foster organizational culture through gamification. To
promote the five desirable traits or DNAs—Integrity,
Breakthrough, Efficiency, Social, and Teamwork—
which are fundamental to becoming a sustainable
organization, DNA points are given to employees
when they participate in activities associated with
each DNA or when they are endorsed by others
for displaying such qualities. The points received
will build up their individual DNA profile, their team
profile, and ultimately the organization’s profile. Top
employees are recognized in the leaderboards.
ONE Krungthai has an all-pervading impact
throughout the organization. It has become part
of Krungthai employees’ daily routine as well as a
tool the bank can use to maneuver the organization
toward sustainability.
Krungthai Bank PCL, a government-majority-owned
commercial bank in Thailand and a leader in digital
banking, introduced ONE Krungthai, a mobile app
connecting employees to the bank anytime and
anywhere. Designed to be the ‘workplace in your
hands,’ ONE Krungthai was developed around 5
core functions: communication, human resources
management, personal improvement, engagement,
and daily work tools.
With these handy features, ONE Krungthai is used by
Krungthai employees on a daily basis. It is also used to
foster organizational culture through gamification. To
promote the five desirable traits or DNAs—Integrity,
Breakthrough, Efficiency, Social, and Teamwork—
which are fundamental to becoming a sustainable
organization, DNA points are given to employees
when they participate in activities associated with
each DNA or when they are endorsed by others
for displaying such qualities. The points received
will build up their individual DNA profile, their team
profile, and ultimately the organization’s profile. Top
employees are recognized in the leaderboards.
ONE Krungthai has an all-pervading impact
throughout the organization. It has become part
of Krungthai employees’ daily routine as well as a
tool the bank can use to maneuver the organization
toward sustainability.
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