With the innovative campaign idea
of “Project Love”, marketing and
public relations may construct and
strengthen Ezecom’s brand identity,
give it compelling value, and satisfy
the needs of both potential and
current customers.
Its purpose and objective are to deliver;
customer mindset and perception,
customer retention, churn issues,
defend its position, and, importantly,
build trust.
Therefore, such a bold campaign
concept allows marketing and PR to
create an atmosphere of uniqueness
around the brand, build its identity,
and provide it with engaging value.
Stir customer imagination, show
another side of their story, and spark
discussion. “Project Love” encourages
individuals to talk about the journey
behind them and their plans as if it was
a memorable adventure. Because that
is what it is, with four action plans of
Ezecom Loves You!
With the innovative campaign idea
of “Project Love”, marketing and
public relations may construct and
strengthen Ezecom’s brand identity,
give it compelling value, and satisfy
the needs of both potential and
current customers.
Its purpose and objective are to deliver;
customer mindset and perception,
customer retention, churn issues,
defend its position, and, importantly,
build trust.
Therefore, such a bold campaign
concept allows marketing and PR to
create an atmosphere of uniqueness
around the brand, build its identity,
and provide it with engaging value.
Stir customer imagination, show
another side of their story, and spark
discussion. “Project Love” encourages
individuals to talk about the journey
behind them and their plans as if it was
a memorable adventure. Because that
is what it is, with four action plans of
Ezecom Loves You!
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