A.C.E. (ACCESSIBLE CLICK EMPOWERMENT)
SHIN KONG LIFE INSURANCE CO., LTD.
A.C.E. (ACCESSIBLE CLICK EMPOWERMENT)
SHIN KONG LIFE INSURANCE CO., LTD.
Back to Hall of Fame
In response to Taiwan’s accelerating digital transformation and rising demand for accessible financial services, Shin Kong Life has unveiled its newly redesigned online insurance platform. Rooted in the principles of inclusive finance, the site emphasizes accessibility, intuitive design, and educational outreach. The revamped interface—guided by the design ethos of “warmth, intuition, and clarity”—incorporates responsive web design (RWD), cross-device compatibility, and enhanced UI/UX architecture, ensuring seamless interaction across mobile, tablet, and desktop.
Notably, the platform earned Taiwan’s prestigious AA-level Web Accessibility Certification, positioning Shin Kong Life as a leader in equitable digital insurance services. Key accessibility upgrades include semantic HTML restructuring, screen reader optimization, adjustable text and contrast settings, and full keyboard navigation support. These enhancements empower users with disabilities while elevating the experience for all customers.
The homepage features dedicated sections for insurance literacy and FAQs, reinforcing Shin Kong Life’s commitment to financial education. With over 1.2 million registered users and traffic doubling post-launch, the platform’s impact is both measurable and meaningful. Shin Kong Life continues to integrate ESG values into its digital strategy, ensuring every customer—regardless of ability—can access protection anytime, anywhere.
Highlights
- Shin Kong Life’s revamped platform stands as one of the leading pioneers in Taiwan’s life insurance industry to earn the AA-level Web Accessibility Certification, featuring semantic HTML, screen reader support, adjustable display settings, and full keyboard navigation for inclusive access.
- Guided by the principles of “warmth, intuition, and clarity,” the redesign incorporated surveys, interviews, and usability tests to create a responsive interface offering seamless interactions across all devices.
- The platform uses youthful illustrations and a narrative layout centered on the theme “Protecting Every Life Journey,” reinforces emotional connection and brand relevance.
- Dedicated “Insurance Knowledge” and “FAQs” sections on the homepage enhance insurance literacy and customer empowerment while supporting regulatory goals.
- Since launch, site traffic has doubled, registered users surpassed 1.2 million, and the platform’s SUS score rose two levels to “Excellent,” affirming Shin Kong Life’s digital leadership in Taiwan’s insurance industry.
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Back to Hall of Fame
In response to Taiwan’s accelerating digital transformation and rising demand for accessible financial services, Shin Kong Life has unveiled its newly redesigned online insurance platform. Rooted in the principles of inclusive finance, the site emphasizes accessibility, intuitive design, and educational outreach. The revamped interface—guided by the design ethos of “warmth, intuition, and clarity”—incorporates responsive web design (RWD), cross-device compatibility, and enhanced UI/UX architecture, ensuring seamless interaction across mobile, tablet, and desktop.
Notably, the platform earned Taiwan’s prestigious AA-level Web Accessibility Certification, positioning Shin Kong Life as a leader in equitable digital insurance services. Key accessibility upgrades include semantic HTML restructuring, screen reader optimization, adjustable text and contrast settings, and full keyboard navigation support. These enhancements empower users with disabilities while elevating the experience for all customers.
The homepage features dedicated sections for insurance literacy and FAQs, reinforcing Shin Kong Life’s commitment to financial education. With over 1.2 million registered users and traffic doubling post-launch, the platform’s impact is both measurable and meaningful. Shin Kong Life continues to integrate ESG values into its digital strategy, ensuring every customer—regardless of ability—can access protection anytime, anywhere.
Highlights
- Shin Kong Life’s revamped platform stands as one of the leading pioneers in Taiwan’s life insurance industry to earn the AA-level Web Accessibility Certification, featuring semantic HTML, screen reader support, adjustable display settings, and full keyboard navigation for inclusive access.
- Guided by the principles of “warmth, intuition, and clarity,” the redesign incorporated surveys, interviews, and usability tests to create a responsive interface offering seamless interactions across all devices.
- The platform uses youthful illustrations and a narrative layout centered on the theme “Protecting Every Life Journey,” reinforces emotional connection and brand relevance.
- Dedicated “Insurance Knowledge” and “FAQs” sections on the homepage enhance insurance literacy and customer empowerment while supporting regulatory goals.
- Since launch, site traffic has doubled, registered users surpassed 1.2 million, and the platform’s SUS score rose two levels to “Excellent,” affirming Shin Kong Life’s digital leadership in Taiwan’s insurance industry.