The Reader Rewards System
ET NEW MEDIA HOLDING CO., LTD.
The Reader Rewards System
ET NEW MEDIA HOLDING CO., LTD.
Back to Hall of Fame
“The Reader Rewards System” is the
system by which ETtoday develops
its traffic and maintains readers. By
promoting “Read and Earn EHS coin”
and “ETtoday comments board and
emoji reaction”, the company has
improved its readers’ application
usage frequency and changed their
reading habits.
“Read and Earn EHS coin” is a
system allowing its readers to earn
points by browsing news. Starting
from September 2020, EHS COIN,
which can be used as e-commerce
shopping discounts, is given out to
its readers in conjunction with the
marketing integration of Eastern
Media Group. Each time they
browse, they accumulate a discount,
enabling ETtoday to retain readers
better than other media.
To make it easier for readers to
observe, express opinions, and
participate in extended discussions
on news issues, ETtoday has created
its own comment board. This has
improved readers’ experience and
allows readers to interact with
message behavior (e.eg. lottery
draws).
On the other hand, the company
has also created an “emoji reaction
system”, which allows readers
to express different emotions in
response to news events. Through
the comment board and emoji reader
reaction, readers can experience the
same interactive gratification on
ETtoday’s app, just like other social
platforms.
Highlights
- Read-to-Earn
- EHS coin
- Lottery events
- ET comments board
- ET emoji reaction
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Back to Hall of Fame
“The Reader Rewards System” is the
system by which ETtoday develops
its traffic and maintains readers. By
promoting “Read and Earn EHS coin”
and “ETtoday comments board and
emoji reaction”, the company has
improved its readers’ application
usage frequency and changed their
reading habits.
“Read and Earn EHS coin” is a
system allowing its readers to earn
points by browsing news. Starting
from September 2020, EHS COIN,
which can be used as e-commerce
shopping discounts, is given out to
its readers in conjunction with the
marketing integration of Eastern
Media Group. Each time they
browse, they accumulate a discount,
enabling ETtoday to retain readers
better than other media.
To make it easier for readers to
observe, express opinions, and
participate in extended discussions
on news issues, ETtoday has created
its own comment board. This has
improved readers’ experience and
allows readers to interact with
message behavior (e.eg. lottery
draws).
On the other hand, the company
has also created an “emoji reaction
system”, which allows readers
to express different emotions in
response to news events. Through
the comment board and emoji reader
reaction, readers can experience the
same interactive gratification on
ETtoday’s app, just like other social
platforms.