VIP
Shin Kong Life Insurance Co., Ltd.
VIP
Shin Kong Life Insurance Co., Ltd.
Back to Hall of Fame
Shin Kong Life Insurance Co., Ltd launched the insurance
industry’s first integrated LINE official account with its “VIP”
initiative. Starting from the user journey, “VIP” combines its
policy life cycle with a customized mobile application insurance
service experience platform. It was launched four years ago
and has thus far amassed up to 4.5 million friends on the
platforms.
The innovative visual graphics and intuitive menu design
greatly reduce the diffulty of the usage threshold, making it
extremely easy for customers to understand Shin Kong Life
Insurance Co., Ltd’s digital insurance services and obtain the
latest policy introductions.
Through social media and a great access of the company’s
convenient online services, it has significantly closed the
distance with its customers. Thus the company is able to
provide a number of one-to-one personalized online services,
such as policy loans, premium notes, claim settlements and
more. This “VIP” initiative has received high satisfaction ratings
from its customers.
Highlights
- Achieves the highest number of customers in the insurance industry
- Launched various industry-leading personalized insurance services
- Obtained 1 patents & 2 trademarks from the Taiwan Intellectual Property Office
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Back to Hall of Fame
Shin Kong Life Insurance Co., Ltd launched the insurance
industry’s first integrated LINE official account with its “VIP”
initiative. Starting from the user journey, “VIP” combines its
policy life cycle with a customized mobile application insurance
service experience platform. It was launched four years ago
and has thus far amassed up to 4.5 million friends on the
platforms.
The innovative visual graphics and intuitive menu design
greatly reduce the diffulty of the usage threshold, making it
extremely easy for customers to understand Shin Kong Life
Insurance Co., Ltd’s digital insurance services and obtain the
latest policy introductions.
Through social media and a great access of the company’s
convenient online services, it has significantly closed the
distance with its customers. Thus the company is able to
provide a number of one-to-one personalized online services,
such as policy loans, premium notes, claim settlements and
more. This “VIP” initiative has received high satisfaction ratings
from its customers.
Highlights
- Achieves the highest number of customers in the insurance industry
- Launched various industry-leading personalized insurance services
- Obtained 1 patents & 2 trademarks from the Taiwan Intellectual Property Office